Yahoo's New Campaign Emphasizes User Preferences
By Miguel Helft
Published: September 22, 2009
http://www.nytimes.com/2009/09/23/business/media/23adco.html?_r=1&ref=technology
The article is about a global campaign to emphasize Yahoo's strengths with consumers and advertisers. This campaign is one of the biggest for this company. Its products such as its home page, mail and search services are intended to make things easier for users to personalize them as well as to incorporate services from around the web such as Facebook or Twitter feeds.
This article gets my attention because Yahoo with this campaign is trying to make a difference with its competition, as it is Google. I’ m a user for both companies. I use Google for my searching and Yahoo for my emails. I am interested in learning about the new features and services that Yahoo will offer. In addition, marketing campaigns are of interest to me because I am an AD student.
This article is related to our class because Yahoo is incorporating new web services. It is very important to know how users spend their time using those new features.
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