ICANN Non-Latin Domain Names and SEO Implications
By Jeff MacGurn
Published:November 4, 2009
http://actionableinsights.covario.com/929/icann-non-latin-domain-names-and-seo-implications/
Internet Corporation for Assigned Names and Number or ICANN declared that would be allowed to use non-Latin domain names written in languages such as Chinese, Japanese and Russia. Companies should protect their brand names by getting new local-language web addresses. This is the way which they will be identify in those languages for their online marketers without confuse their brand with other. ICANN will provide and give availability of “new “ domain names. Giving the adequate importance to the brand and non-brand terms of each company.
This article is interesting to me because we all know that the Internet is used around the world and this could signify that Internet could be more accessible globally and increase the number of global Internet users. I think that this decision helps to type more easily to any with n
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